5 reasons you need an executive coach

6th February 2020

As a small business owner and manager, it’s easy to let day to day work within your practice effectively run your life and fill your time. Developing your staff’s skills is a major part of any business. That said, like many business leaders, you can find that the person who receives  the smallest investment of time and capital is you.

So here are 5 good reasons you should consider executive coaching as the right brain food to help you develop, and take you and your business to the next level.

  1. Leadership. You may be the owner, and you are the manager, but are you an effective leader? Leadership is a skill that is learnt and developed, partly through experience but also through having conversations with a trusted mentor whose only vested interest is in helping you build your leadership skills. A person who will be rigorous in assessing your responses and honest and challenging in testing their effectiveness.
  2. Advantage. Who is working with you as a person to help you gain a competitive advantage? When was the last time someone had a conversation with you about how you could develop your skills and communication to gain a competitive advantage in your market? When did someone last help you to be different from the planner down the street and appear more attractive to your target market? Competitive advantage can be identified and taught in any market situation.
  3. Self-confidence. This is not about arrogance but about a deep and abiding knowledge of your strengths and weaknesses and how to use them to be a more effective human being at both work and at home. Sometimes described as ‘emotional intelligence’, having someone help you find your centre of self-confidence will improve your effectiveness, communication, vision and self-awareness.
  4. Trust your way from tactical to strategic. To be able to spend time to focus on the big picture, it is important to master the skills of trusting others. What’s the point of having staff if you don’t trust them to do their jobs? Developing yourself to enable others to perform their roles will free up the time you need to focus on the big picture things that really matter.
  5. Purpose. How many of us can today say exactly what purpose we are working towards and how we are purposefully pursuing that idea? Professional purpose, and personal purpose, should be the compasses by which we build and develop our lives as individuals. Having a professional coach to discuss with you those two key concepts, as well as how you are going to get there, will accelerate your progress towards your goals.

If any one of these personal skills strikes a chord with you, then an executive coach would be a valuable investment. Executive coaching is not a luxury, it’s an investment in accelerating your development to the person, and professional, you plan to be.

Interested in finding out more? Send knowIT’s executive coach, Wayne Wilson, a message using our contact coaching page.

38/23 Narabang Way
Belrose NSW 2085
T: 1300 000 499